When the New York based studio Selman approached us, we were immediately overwhelmed by the quality of their work. We took the high level design and turned it into a lively, intuitive and solid online experience.

Don't be fooled by the simple look of this experience. Underneath the hood we have GPU enabled rendering and 35+ different building blocks. The site is a result of many sessions with the Selman team, to come up with the most elegant solutions to complex problems.

In many ways this website was a study in how to make all the stuff that will destroy computer performance run effeciently in the browser, especially the blur effect. Blur is used throughout the entire site to make interesting hover effects.