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When Space10 approached us with the awesome challenge to build an easter egg into IKEA's Place app we immediately said YES.
The experience is activated through a hidden gesture and takes the user on a journey inside an IKEA warehouse - at night!
To allow for flexible animations we decided to rig the flatpack and animate it with Unity3D. Rigging a flatpack was something we never imagined doing.
The final project was experienced by users from around the globe to advertise the IKEA Place App.